BIKAJI MARKETING STRATEGY PDF

Marketing strategies of haldiram’s. 1. MARKETING STRATEGIES OF HALDIRAM’S; 2. WHAT IS MARKETING MIX? Marketing Mix is one of the. Here is the Marketing mix of Haldiram’s which is a private associated with food and beverage industry and Bikaji; Lehar; Bikano It has a reasonable pricing strategy that makes its products affordable and within range. ‘Bikaji’ in Bikaner is major company in the branded Bhujia market. other marketing strategies if they want to survive in this competitive market of Bhujia.

Author: Teran Dugis
Country: New Zealand
Language: English (Spanish)
Genre: Finance
Published (Last): 2 October 2008
Pages: 197
PDF File Size: 14.42 Mb
ePub File Size: 11.27 Mb
ISBN: 752-3-56468-548-4
Downloads: 97110
Price: Free* [*Free Regsitration Required]
Uploader: Muzshura

Because the persons who wanted to take amrketing for this scheme they had to wait at least for one and half — hour due to long queue. A market research department would help company to go for better and new varieties of product items. The website also offers services like placing bulk orders and fatafat delivery quick delivery. Taking the Taste of Bikaner Global The Agarwals of Bikaner, descendants of Haldiram Bhujiawala, are packaging their local flavour for a national and global market.

The oil is stored in tank and supplied to the shop through pipes and tap is provided in shop centrally located and as retuned workers take it with the help of oil containers.

Soan Papdi 20 x gm. In Bikaner city competition is very high in bhujia market. The company has a product lines of Bhujia, papad Bhujia namkeens and potato chips and bukaji.

The company has a well-knit distribution system in India. Primary as well as secondary data c Research Instrument: The company also goes for event marketing and has sponsored and organized many function and events.

Bikaji: Snacky heritage redesigned

Question was asked to know that how much Bhujia is consumed in a month. But for outstation deliveries, company quotes prices-F. Increment in consumption No.

It has also launched potato chips branded as krash recently. There are usually no complaints for the quality of the products. The machines used for production are checked on a regular basis and are replaced or repaired as and when required. The company launched palanhar specially keeping strategu mind.

  FOSS V HARBOTTLE PDF

Price is the only element of marketing mix that produces revenue, all other produce cost. The company does not have a good job profile for the employees it does not have a proper public relations department or even a sales force. Shiv Ratan Agarwal and Mrs. Find this comment offensive?

So basically promotion is an attempt to influence. All respondents are aware with other brands. Thus the company has parallel distribution system, that is dealers and agents, both working for it.

Shivratan Agarwal and Mrs. The company quotes ex-factory price and makes no allowance for transportation cost involved in moving the products from rectory to point to consumption if with in the city of Bikaner. How to design your resume? Every day the first lot is checked and then other lots are made, if the first one is fine.

NIFTY 50 10, 2. mareting

Thank you for your comment, we value your opinion and the time you took to write to us! Though tried to take altmost care, to make the research work exhaustive, still the researcher could not rule the presence of few unintentional and unavoidable flows in the research- S 1 The sampling error, that appeared due to the kind of sampling technique adopted.

But Agarwal has been able to mesh Bikaji into the city where it originated, separating it from the clutter in the marketplace.

The nationwide ubiquity of this crunchy mouth-pleaser today belies the fact that around 20 years ago, few outside Rajasthan were aware of it. The Accidental Caviar King. Tana-Tan Aloo Bhujia 30 x gm. Q1 Which brand of bhujia do you purchase? The export of Bhujia has potential sfrategy grow much more, it only requires awareness on the part of manufacturer about the export prospects of the item, export producers, documentation and packaging. Product is also one of the essential component of marketing mix in respect to which managers are required to take crucial decisions in a company.

  000-842 DUMPS PDF

At the same time, the study found consumers felt local brands catered to their needs and tastes bikajk.

What strategy should regional brands follow to win over customers? – The Economic Times

Fill in your details: Distribution Distribution or marketing channel includes various activities the company undertakes to make the product accessible and available to target customer. The company constantly searches for new opportunities that compliments its current strengths and marketing activities.

There are more than dealers presently working for marketung company. All raw material from grains, oils and massalas to dry fruits, flour, vegetable oil and condiment are selected and purchased from amongst in order to impact to their purity and prime position, In fact, a different section is devoted to this aspect of the manufacturing process.

bikaji foods internationa jobs in jaipur

The basic theme behind the arrangement of work areas is to produce the product economically and to provide a safe and good working environment for worker. Products are made keeping in mind the consumers taste and choice. The company was rewarded with the National awards for industrial, excellence in — the first company to receive such an award in the category of food products.

Packaging offered by the company is appreciated by market and great care is taken during the packing as nitrogen gas is used for making those foils sterile, as it is essential to avoid food poisoning.

Structured schedule d Contact method: Some new ones are mastkin and tanatan.