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The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest.

Skep sau cosul impletit din paie. Stupul lumea albinelor

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The study is based on lumae comparative approach combining apicolq research methods such as the questionnaire and neuroimaging ones. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping lhmea team to understand which sections of the website you find most interesting and useful.

They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, you will experience less targeted advertising. We are glad to announce you the first client open to the lume advanced techniques of marketing research: Apicola Costache, leader in the production and distribution of honey on the local market. These elements can be inferred from the analysis of the neuronal reaction towards a certain product.


Please enable Strictly Necessary Cookies first so that we can save your preferences! This means that every time you visit this website you will need to enable or disable cookies again. The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.

These cookies do not store any personally identifiable information. The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: This website uses cookies so that we can provide you with the best user experience possible.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial.

The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed.

As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.

If you disable this cookie, we will not be able to save your preferences. The equipment used in neuromarketing research. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.


The data can be used in positioning researches, product placement studies and the commercials visual presentations.

In lumea albinelor

You can find out more about which cookies we are using or switch them off in settings. You can set your browser to block or alert lumez about these cookies, but some parts of the site will not then work. EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons. All information these cookies collect is aggregated and therefore anonymous.

It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world.

Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

apixola It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer. They are usually only set in response to ulmea made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike. Enable All Save Changes.